Mission LiFE: Lifestyle for Environment

Introduction

Mission LiFE (Lifestyle for Environment) is a global mass movement launched by Prime Minister Narendra Modi at COP26 in Glasgow (2021) and formally unveiled on October 20, 2022, with the UN Secretary-General in attendance. It aims to mobilise individuals and communities worldwide to adopt pro-environment lifestyles, representing a shift from wasteful consumption to mindful utilisation of natural resources.

Conceptual Framework

Vision

• Transform individuals into 'pro-planet people' (P3)
• Collective action at individual, community, and institutional levels
• Complement national climate policies with bottom-up behavioural change

Core Philosophy

• 'Reduce, Reuse, Recycle, Refuse, Repair, Repurpose, Refurbish, Rethink' - the 8R framework
• Rooted in India's ancient traditions of environmental stewardship (Vasudhaiva Kutumbakam)
• Shift from 'lifestyle for comfort' to 'lifestyle for the planet'
• Behavioural economics: Nudging individuals toward sustainable choices

The Three Ps

• Pro-Planet People (P3): Individuals aware of their environmental impact
• Pro-Planet Communities: Neighbourhoods, schools, offices adopting sustainable practices
• Pro-Planet Governance: Policies enabling and incentivising sustainable lifestyles

Launch and Global Endorsement

COP26 Announcement

• PM Modi introduced LiFE under the Panchamrit climate commitments

Formal Launch (October 20, 2022)

• Event at Kevadia, Gujarat with UN Secretary-General...